How to Use Experts Secrets By Russell Brunson, the man behind ClickFunnels, and several other 
successful companies, reveals how he has helped businesses convert their online visitors into lifelong customers through his strategies.
By implementing these secrets in your business, you can establish long-lasting relationships with your customers that will make them feel like they have achieved something major by choosing your brand over the competition.
Expert Secrets An Overview
Russell Brunson expert secrets are the strategy of turning website visitors into lifelong customers by using various marketing methods.
He’s outlined the principles in his book, Expert Secrets, which provides strategies and techniques for generating sales, leads and publicity in any business or profession.
Brunson is an internet marketing expert who has generated over $200 million dollars with his company Click Funnels and sees one million dollars every couple of weeks.
His expertise includes many areas, including lead generation, online advertising, branding and social media marketing.
His book includes these tactics, as well as others that he has personally tested on himself and other people he knows have had success in their various endeavors. The book covers topics such as copywriting, direct mail, ads that work and more.
Brunson was a client from the age of six when he developed his own lawn care company, after reading all about how people successfully did it.
What it will do for you
The expert secrets book is the ultimate guide for increasing your profit and sales through the use of marketing principles. It will help you take your company from one that runs just okay, to a company that produces an enviable income.
For this reason, it is best to apply these methods as soon as possible.
The expert secrets book has sold more than 4 million copies worldwide in its first two years on the market because it’s effective – it works.
If you apply what is inside this book, I guarantee you can increase your profits – even if they are small ones – after reading it.
Secret #1 — Finding Your Voice
You need to find your voice to grow your company. It will ensure that your message resonates with people on a personal level and causes them to want to buy from you.
The more specific you are, the better. Don’t be afraid to just come out and say it! Focus on being clear about what you do and how it can help others. Be confident in who you are and what you do.
For example, I’m Dr. Janice Anderson, Chiropractor, or George Karlin, Tree Trimmer. Tell people exactly who you are, so they know they’re talking to the right person when they contact your business, or looking to do business with you.
Let’s face it: People aren’t always comfortable speaking to strangers. So, if you tell them upfront who you are and what services you offer – this gives them confidence in their decision-making process, because they feel like they’re dealing with someone local or expert in their field of expertise.
If someone is looking for a chiropractor and sees my website as one of the search results, then there’s already some trust established because I am up front about who I am at the top of my sight.
Secret #2 — Teaching Your 
Russell teaches a framework, or a sequence of steps, to get your product and company in the minds of your customers. For example, if you’re an expert in 10 things, it’s tempting to say learn these 10 skills or buy my course for $99.
But that type of sales pitch will only work for so long. Eventually, people will grow tired of hearing you talk about how great you are, and they’ll stop listening.
That’s why teaching them a framework is much more effective, because it keeps their attention focused on what you do, rather than all the benefits of doing business with you.
A good way to teach a framework is through storytelling. I have some clients who have already done this successfully, including Brad Lomenick at Catalyst, who has taught his team to teach his story with values-based leadership over time.
Secret #3 — The Three Core Markets or Desires
Russell highlights three markets that can provide the best opportunity for a person to start a business: health, wealth, and relationships.
Health is about taking care of your body; we want to avoid sickness or injury. Wealth is about financial success and abundance; we want more money and less debt.
Relationships are the most important, because they are what make life worth living. We want more friends, family members, co-workers, clients, etc., etc., etc.
These core desires have been around since day one. Whether you’re new to an industry or not, it’s always beneficial to research how people in your target market relate to these needs.
Let’s take an example from his book on page 10 — cars. For example, if you were trying to sell a car, you might focus on safety features like airbags and anti-lock brakes to satisfy the need for physical well-being.
Secret #4 —The New Opportunity
The New Opportunity is a way to build your movement and become an attractive character.
When people get interested in your story, they will want to know what you stand for, and this is where The New Opportunity comes in. Make it personal and state why you’re living your life the way you are.
Once people invest in this idea, they won’t want to go anywhere else.
You don’t have to spend any money on advertising, because as long as you’re building momentum, every new person who finds out about you will become a potential customer or follower.
You can convert anyone with value that fits into your movement, and turn them into customers, by just giving them content for free in exchange for their email address.
Secret #5 — More Money for the Same Framework
The Expert Secret states that the more you sell a person, the more money you make.
Take the advice of one of Expert Secrets’ most successful marketers, for example, who earned six figures in 2013 by selling just $5 worth of information per customer.
He repeats this pattern repeatedly with different product lines, and ends up selling approximately 12 copies each time he launches a new product.
Every launch is profitable, because he works on it day and night until it makes money! His secret?
Before launching his products, he emails out videos, audios, and articles related to his topic before offering anything for sale.
Customers come to him because they know what they want, and they’re excited about the possibility of getting their hands on something that could change their lives forever. They know they’re going to get what they want before they buy.
Conclusion
Expert secrets is the ultimate way to get your message out to the masses and grow.
Not only can you find people who are more knowledgeable than you in any given field, but you can also put them in front of an audience waiting for their information.
Best of all, it doesn’t matter what your niche or area of expertise is – this tool will work for you.
It’s been used by entrepreneurs, writers, artists, health experts…you name it!
The possibilities are endless with expert secrets. It’s time to stop guessing and learn from those who have already succeeded, so you can too!
Get your copy of Expert Secrets today and discover how to create a life around what you’re passionate about.